Is Your Marketing SMART?
Effective digital marketing should be:
Strategic: not fire, ready, aim. Aim, ready, fire!
Measurable: you can't improve what you can't measure
Action-oriented: analysis informs action (not more analysis)
ROI-positive: of course -- but try new things so you can learn
Targeted: who you market to can be as important as how
If your marketing isn’t as SMART as it could be, don’t despair!
You can take action and achieve measurable changes in your results.
Digital Marketing path to Smart Marketing
We've spent two decades helping companies make SMART marketing for better results. Discover how we can help you…
Contact Dave Anderson
➤ LOCATIONs
New York & Vancouver
☎ CONTACT
info@smartmarketingb2b.com
(347) 930-8520
Marketing Strategy
It all starts with defining goals and how we can achieve them together. We help you choose the right marketing metrics, create a plan for success and get marketing initiatives aligned with the rest of your business.
Demand generation
We create and execute campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIN, and digital trade media. Content marketing programs can include webinars, white papers, and On-site SEO. And email can still generate strong results.
Projectable GROWTH
We help you set up their measurement systems and test marketing channels to find a SMART marketing mix unique to your company’s opportunities. The goal is measurable, predictable growth.
What Clients Are Saying
“Dave Anderson is a respected, talented marketing leader. I’ve worked with him for years on a on a diverse set of key projects and initiatives and find him to be highly versatile, reliable, and a pleasure to work with. I highly recommend him for helping with strategy & execution, choosing and building marketing/sales infrastructure, solving measurement challenges, projecting marketing results, creating campaigns, and assisting with the hiring of talented in-house marketers.”
